+1.617-922-6528

​caroline@thecontentgurus.com

Caroline Gregory

Co-Founder (and avid horse person)

Hugh’s ability to extract value-based stories from feature-based descriptions enables him to create conversations that convince customers to change their status quo. With a 25-year business career, Hugh has extensive experience in technology, sales, marketing and positioning, product analysis, and market sizing and forecasting. At Aberdeen Group he started as a Research Analyst and rose to the role of Senior Vice President where he was responsible for all application research. Hugh also founded Aberdeen’s CRM practice and managed all market numbers and developed a proprietary macroeconomic-based model to predict worldwide technology spending. 

Hugh graduated from Middlebury College with degrees in both Physics and Economics. He lives north of Boston with his wife and three children. He is a competitive rower who is the proud owner of a Vespoli single scull.

With almost 25 years in direct marketing, branding, positioning and messaging with both B2B and consumer clients, Caroline uses this experience to help clients efficiently build well thought out campaigns – from launches to on-going nurturing. She worked at such notable agencies as Leo Burnett and Mullen. Most recently she was VP of Marketing at WebReply, where she spent the last 5 years focused on database and web-based marketing. She observed that many clients had no formal way to align content with personas, prompting her to develop a content evaluation process.

Caroline has a B.A. in economics from Wheaton College. She resides in Ipswich MA with her husband and stepdaughter. She competes her horse, Luna in the equestrian sport of 3-day eventing and spends way too many hours weeding her gardens.

Did you know that 93% of B2B marketers use content marketing? *  

We find this trend exciting, but our view is that many content efforts may be falling short of their full potential. In our experience, we've seen marketers make three common mistakes; 1) they don't prioritize the content they already have which 2) causes them to create the wrong content, and 3) they often send their content to the prospect at the wrong time.  Maybe that’s why industry click through rates are a dismal 3-5%. 

The Content Gurus takes a different tact. We believe that content marketing must first persuade early stage prospects to change what they are doing. That's why our focus is on the person who has not yet decided to change and who needs to be convinced that their status quo is riskier than change. We’ve developed our services to help marketers reach the early stage buyer by prioritizing their current content, developing the right status quo stories and sync outbound efforts with the customer's timing.

​If you are looking for help organizing your content library and developing a smart content plan,

give a call at +1.617-922-6528. 

​We'll be happy to help.​

​

* 2014 survey by Content Marketing Institute & Marketing Profs.

How we think...and a bit about us

Hugh Bishop

Co-Founder (and committed rower)