See a sample of our work

Learn about our cadence methodology

Learn about our planning methodolgy

1. Content Prioritization 

​Develop a Single Content Plan Around Your Customer

Content disarray wastes time and money. What if you could organize efforts across your company and align content with the true buying situations your sales team faces? Working with the Content Gurus, you can build a comprehensive audit of all materials. You can map your existing content against the “true” buyer categories that marketing needs to target. The resulting Content Planning Matrix enables you to emphasis the best content, eliminate poor material, identify gaps and strategically decide what new content to develop. With a single content portfolio, anyone in the company will be able to find the most relevant materials, saving time, resources and money.  

​What we deliver:

A Content Planning Matrix and Content Ideas 

2. Content Creation 

​Create Content that Breaks the Status Quo

The false hope of persona-based marketing causes marketers to create content that answers the wrong question – “Why You”. This misaligned content invites your prospect to do nothing. What if your content could challenge your prospect’s status quo in such a way that they feel compelled to change what they’re doing? And, what if you could build a few highly impactful content assets rather than burden yourself with managing dozens of mediocre pieces? 

​When you think about it, no matter their title or role, your prospects share the same few status quo situations – they might be trying to solve a problem in-house, or they might be working with a competitor with inferior capabilities. Until you convince them that the current situation threatens their success, they simply are not ready to begin the buying process. What your content really needs to do is convince your prospects “Why Change” -- why should they do something different?   When you work with the Content Gurus, you focus your content efforts on addressing a handful of key customer status quo situations -- which really boils down to a few scenarios across all industries, geographies and job roles.  Our content helps convince your customers that to succeed they must change – which tips the buying process in your favor.

3. Cadence Planning 

Plan Your Outbound Activities to Align with Your Customer's World

Over 95% of your prospects don’t respond to your email content. That’s a lot of people who ignore your message. Do your prospects really care that you just announced a new product or that your sales force needs more leads to make this quarter’s numbers? Of course not -- they have their own concerns and issues. Then why do you schedule so many outbound campaigns based on internal events, instead of what’s going on in your customer’s world? 

​What if you timed your campaigns so that your prospects were more receptive to your message? The Content Gurus takes a customer-centric approach to cadence planning. We listen to your sales people to discover your customer’s business timing and concerns. We combine this knowledge with your marketing activity calendar into a single Cadence Planning Matrix that has your customer’s timing in mind, not just yours. Now you can send content at those times when your customer is more likely to look at it.

What we deliver:

A Customer-centric Cadence Calendar 

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The Content Gurus B2B Content Marketing Expertise

+1.617-922-6528

​caroline@thecontentgurus.com